10 simple "do's" of Essential Marketing

by Ken Hablow of Ken Hablow Graphics

1. Use a signature in your email that includes your e-mail address and your Web site.

2. Put your Web site on EVERYTHING you print.

3. In any print marketing (advertising or direct mail) use teasers and offer Internet Only specials that will drive people to your Web site.

4. Use lists where applicable. Direct e-mail is much more effective than banner ads and click through ads.

5. Be sure your lists are relatively clean and well targeted. Always give people a link to click on to unsubscribe. In other words, don't spam. Keep your lists clean. If you are not using a service do your own house cleaning and delete all the e-mails that people ask you to.

6. If you produce an e-zine, partner with associates to advertise in each other's e-zine. You may not be targeting the exact same contact within a company but if you are all targeting similar companies you will greatly increase your exposure.

7. If you write articles, PR notices and/or produce an e-zine; have them edited. People will never comment on a well edited piece, but they will always catch the unprofessional glitches.

8. In print or in electronic marketing, never "give away the store." If you divulge everything, there is no reason for people to contact you or visit your Web site. Always use a "call to action." Tell people what you want them to do.

9. Participate in newsgroups and group e-mail lists. If people begin to perceive you as an expert in your field, the referrals will follow.

10. Use trade shows and organizational displays to your advantage. If you exhibit anywhere, be sure your Web site address is prominent and on everything you hand out. If you have the opportunity, put your Web site on a CD and have it available live on a computer at the show

Whatever route you take into the mystical sphere of Non Traditional, or E-marketing, remember - You Still have to Sell to Make Money!