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Bear with us... we're getting a makeover what we do • what we've done • why we do it resources to do it yourself • |
First and foremost...(and this is our free advice... ) Tell everyone you meet about your website.Print your URL on EVERYTHING!!And keep your site UP TO DATE...
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Promotional Services
Otherwise known as "Getting your site USED".
Notice we say USED, not VISITED. Visits don't count for much if they last 30 seconds. You want people to STAY and USE your site.
In a lot of instances, the popular phrase "If you build it, they will come" has rung true... the simple belief in something can have a powerful effect.
HOWEVER...
Not so on the internet... and we're probably not the first ones to tell you that!
So, first problem... how do you make "them" come to your site?
PROMOTION!!!
Why do so many businesses fail? Because they cut the marketing budget first!
Where is the logic in that?? Simple - there IS NO LOGIC in that.
Marketing is key to any business' success - some businesses require more than others, and there are countless tactics, avenues, vehicles and processes through which you CAN market your business or service or product.
We're here to help! We offer marketing and promotional services in conjunction with our website and print services, to assist our clients in achieving the success they are investing in. A marketing strategy, however simple, is paramount to your overall success.
There are promotional services for every taste & budget - something like shopping at Pier1.
Search Engines are NOT the be all and end all of Internet Marketing...Here are some good, cheap, starter options:
Article submission/distribution is perhaps the most powerful bang for your penny. Well, ok, it'll cost more than a penny if we do it, but you CAN do it yourself if you have that kind of time. It's a time consuming and tedious job, BUT it is VERY EFFECTIVE.
RELEVANT CONTEXTUAL linking is also important. We encourage all our clients to exchange links, OR get links, from solid, relevant, value-laden websites that will make SENSE if you connect the dots.
Press releases are important for getting the word out on you, your product, service, program, activity, or accomplishments. We can help you get to the heart of the matter, and write a press release that will get READ.
Ezine advertising is an excellent vehicle. Especially if you publish an ezine yourself. 1000's of ezine publishers offer "ad swap" options - you advertise them, they advertise you, it's pretty simple.
Word of Mouth. Always has, always will be, the very best and very cheapest (capital cost wise, at least) advertising on the market. You can't buy it - and if you try, it will invariably backfire... and the really good guys always finish first. So, walk your talk, do good business, treat your people well, and watch what happens.
