What is content management, exactly?
Well, honestly, it’s not any more fancy or exciting than it sounds.
It’s managing content – copy, photos, pdfs, audio, video, articles, white papers, special reports, newsletters, etc – on and off your website, so it best serves you and your customers.
Some people may want you to think it’s some mystical thing that you need an expert to do for you.
You don’t, really. But, if it’s not something you’re adept at or enjoy, it can become tedious and challenging quite quickly… which is when it’s best to leave it in the hands of an expert.
Keys to content management – from our perspective – are:
- logical & intuitive categorization
- chronology – if applicable
- well-written, informative, easy-to-read layout & design
- appropriate “voice” – it needs to sound like YOU (or your company)
- currency – meaning, it should be kept up to date at much as humanly possible
- branding
Why you need to be concerned about your content management…
Um. Because it’s what people get when they come to your website or pick up your brochure… it’s that simple.
If your content – media that you are presenting to the public for consumption about you and your business – is out of date, out of alignment, off-brand, poorly written or inappropriately organized, it is not serving you.
If your content is hard to find, un-searchable, incomplete, inconsistent, incomprehensible, and unattractive, it is not serving you.
Here is a really good article that covers some aspects of why content management is important… (and you might want to get Pamela’s “design 101″ series, too – it’s free, and very useful for small business owners).
And for offline content management, which is equally important to your overall marketing strategy, another very cool tool I’ve seen is Excel Dashboards. This takes your excel data and turns it into a graphical interface that makes it super easy to read, share, analyze without going blind by numbers!
Got a question? [faq-ask-questions]
Don’t want to deal with it?
We can help.
We can work with you to:
- redevelop content that’s not working
- redesign content that’s not attractive or not getting the results you expect
- reorganize your content so it’s more intuitive for your visitors and helps you give them what they need
- reformat older content so it’s back on-brand
Contact us today to discuss YOUR content management needs.
