First – Questions… many questions.

We’re happy to chat via Zoom (or whatever platform you prefer), phone or email. Email is usually sufficient for most things, but talking through your project can often help crystallize your vision. Especially if you are non-technical. We can coach you through sorting out what you want & need.

Because we specialize in wordpress-based websites, there are some basic starting points. Every website starts with the same foundation. Then we assimilate your notes and turn those into something unique for you!

Here’s the tldr; You and your project are important to us. We will always treat you with respect and honesty. We will admit when we screw up, or miss something, and hope that you will do the same. We like to COLLABORATE with our clients. Projects need fluidity to get to the best end result.

Design is evolutionary

You start with an idea and see where it goes. If you have a clear idea where you want to end up, it helps reduce the in-between time – sometimes, though, even if you have a crystal clear plan, a waft of inspiration can take us in a completely different – and sometimes better – direction.

We don’t try to fool ourselves – so we won’t try to fool you – we are not the be all and end all… maybe we won’t click. But one thing we will do is try everything in our power to make it happen.

Another upside to wordpress is that content and design are SEPARATE (pretty much) so once we get your content in, the design wraps around it and can change easily.

Once we have the basic look & feel established, we can get into the nitty gritty details. This is where the time & money comes in.

  • The nittier & grittier you want to get with itty bitty design details, the longer and more expensive your project will become. It’s that simple.
  • The more functionality you need, the more it costs.
  • The more customized you want that functionality, the more it costs… and the longer it takes.

At the start of any big custom project, we will do our utmost to distill your project into a series of “requirements” and then associated tasks… this will guide the budgeting process. This will encompass any outside (3rd party) systems we need to work with, if any, and we will do our best to accurately estimate the time & skills required to achieve any integrations. Sometimes we cannot get enough information at the beginning of the process. Sometimes you forget a critical detail in your outline. Sometimes the pieces of the puzzle simply won’t fit and we have to back up…

There are unpredictabilities… when they are big, we’ll talk with you. When they are little, we’ll just deal. If they are going to impact the bottom line, we’ll bring you the details and renegotiate. Depending on where the changes stem from, we may absorb overruns.


Depending on the scope of your site this part could take days, weeks or months. We do everything we can to balance our workload to meet schedules, so we do like to set deadlines for things.  Sometimes client emergencies come up, however, and things must get shifted. Sometimes projects CHANGE in the middle and deadlines have to be renegotiated. Sometimes, tasks that LOOK straightforward at the beginning become a lot more complex than anyone could guess… So, we stay in communication and do our best to achieve the goals we set together.

Average build time? hm. Well, the FASTEST site we’ve ever built went together from start to finish in about 3 hours – it was small, compact & very clear from the start. Other projects have been going on for years because the client is continually evolving & growing. Your project likely falls somewhere in between.


Confused? Frustrated?
Just want to get it done??

You're in the right place,
We can help.

It’s really important to be able to keep your website, online store or social media … and your audience… up to date.

We love to empower solopreneurs to take charge of your own web presence. Whatever platform you’re using, we can help you feel more confident and in-control of it.

Book a Tech Tutor session and get over the hump on something that’s stumping you.

Just $1/minute. Book as long or as short as you think you need… run out of time? Book another session! EASY.